Keys to Success in Cross

Table of Contents Background of the Project Research Questions Importance of the Project Academic Literatures How to Answer Research Questions Project Plan List of References Background of the Project The emerging technologies have turned the world into a global village, and many firms are struggling to find ways of expanding their global operations. International marketing strategies have become integral parts of strategic management as firms try to understand the nature of the environment in the international markets. The luxury industry is one of the oldest industries in the world.Advertising We will write a custom dissertation sample on Keys to Success in Cross-Border Marketing specifically for you for only $16.05 $11/page Learn More Many companies offering luxurious products have been struggling to expand their operations to the international markets as a way of expanding their market share. Donia Allegue is one of the emerging luxury products t hat have been rapidly expanding over the recent past. This is one of the first Parisian turban designers that target high-end consumers in Europe. Started in February 2012, this fashion designer has experienced massive success in the recent past in France. However, the management must understand that the international market has some characteristics that are different from the home market in France. According to Ricca and Robins (2012, p. 67), â€Å"Cultural differences affect the nature and pattern of status-directed consumption.† Sometimes a product that is valuable to one group may be abhorred because of the cultural backgrounds. This is specifically so when it comes to the apparel industry. When planning to move to the international market, the marketing unit of Donia Allegue must realize that the international market may require different approaches in order to ensure that the operations of the firm are in line with the cultural needs of the local customers. Research Que stions When conducting a research project, it is always important to set specific research questions that would define the path to be taken when collecting data. Research questions always offer a guideline of the type of data to be collected. This helps in avoiding time wastage by collecting irrelevant information. The following are some of the research questions that will guide the process of collecting data. What is the impact of cultural and religious factors in defining the consumption of luxurious products? Is it necessary for a firm like Donia Allegue to modify its products based on the cultural and religious factors? When is it necessary for a firm in the luxurious industry to consider that it has the capacity to enter a market that has different cultural practices from that of the home country? The above three questions will form the basis of this project. Responding to the above questions will help determine the impact of cultural and religious practices on the luxurious industry. It will define when it is necessary for a firm to make an entry into a foreign market. Importance of the Project According to Wiedmann (2013, p. 112), there has been a consistent rise in the number of people into the upper and middle class in various countries across the world. In the United States and Europe, the number of people falling in the upper class has been on the rise. On the other hand, China, Brazil, India, and Africa have had a consistent rise in the number of people falling in the middle class.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that the target market for luxurious products is rapidly on the rise. There are more people who can afford expensive products in the world market today, than it was in the past. Firms offering luxurious products have, therefore, been under pressure to expand their market operations beyond the national borders as a way of tapping into the expanding market. This research seeks to identify the best approach that these firms can use in order to expand their market share. The researcher appreciates the fact that cultural and religious factors may affect the internalization process of luxury companies. This research is very important because it sheds light on the approach that a firm should take when moving to the international markets. It explains the cultural trends in the market, and how firms such as Donia Allegue should define their products in a way that would enable them operate in the international market. The project seeks to inform these firms that what may be appealing to the French consumers may not be very successful in the market in Saudi Arabia (Okonkwo 2010, p. 76). This is so because of the difference in the cultural and religious practices in the two countries. From this research, these firms operating in luxurious products will be in a better position to formulate strategies t hat can enable them to operate in markets with varying socio-cultural dimensions. Academic Literatures Research is a continuous process that involves gathering new information in order to expand the existing knowledge in a given field. According to Samli (2013, p. 40), it is wrong for one to claim that he or she is conducting research from a scratch. There are always some existing literatures that are related to the topic in one way or the other. A research can on only be important if it brings new knowledge on a given topic. Duplication of the existing knowledge in a new piece of research may not be of any use. It is, therefore, important for the researcher to appreciate the body of the existing literatures in order to identify what other scholars have found out from their research. With this information, the researcher will need to identify the research gaps in the existing literatures. The researcher will determine the areas that other scholars ignored, areas that they recommende d further research, or those that have a contradiction despite being widely published. This way, the new research will be exploring new information in order to expand the knowledge that already exists in the literatures.Advertising We will write a custom dissertation sample on Keys to Success in Cross-Border Marketing specifically for you for only $16.05 $11/page Learn More Many scholars have conducted massive research on the impact of cultural and religious practices on the international trade. According to Belk (2010, p. 61), many firms have failed in their internationalization processes because of misunderstanding the cultural practices of a new market. This scholar gives an example of Victoria’s Secret that specializes on the lingerie. This firm had experienced massive success in Europe and American markets. It saw a big opportunity in the Middle East Market and made the decision to make its first entry in the region by establishing a store i n Bahrain. However, the decision to use models who were only wearing the lingerie was a disastrous move in a society that holds strict principles about the dress code of women. The product was met by an immediate rejection as it was considered a direct attack on the cultural and religious practices of the locals. The scholar says that the firm was almost forced out of the Kuwaiti market. The management had to restructure itself, eliminate the brands that had earned negative publicity and replace them with new products. The firm had to reinvent its brand in this market in order to manage the hostility in the market. This is an ordeal that a firm such as Donia Allengue should not be subjected to in its internationalization process. The impact of socio-cultural factors on the purchasing pattern of luxurious products is an area that scholars have given massive focus in the recent past. However, there are some contradictions on the existing literatures. While some scholars argue that som e luxurious products are beyond the influence of culture and religion, other scholars hold that every cultural practices is a strong force that cannot be ignored by any industry. For instance, Okonkwo (2007, p. 89) says that some of the top-of-the-range cars such as Mercedes Benz and BMW are always advertised using models who are casually dressed. This has never affected their sales in Middle East where strict principles about dress code are always observed. However, the case of Victoria’s Secret is completely different from this. In this project, the researcher will try to identify the truth as to whether some luxurious products are beyond cultural influence. It is from the first reading of these existing literatures that the researcher was able to define the research questions discussed above.Advertising Looking for dissertation on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How to Answer Research Questions In every research, there must be the logical methods that are used to collect and analyze data in response to the set research questions. The methodology chosen for a research must be sensitive of the resources available for the research, including time and finance. It must also take into consideration the nature of the research (Kapferer Bastien 2012, p. 53). In this project, the data in response to the research questions will be collected from the primary and secondary sources. The primary sources of data will be collected from a firm that offers luxurious products through e-mail and phone interviews. This process is considered appropriate because it eliminates the geographic barrier. The secondary data will be gathered from books, journals, and other reliable online sources of information. Analysis of the data will be conducted quantitatively to come up with the empirical facts about the issue under investigation. Data collected must respond dire ctly to the questions set in this proposal. The responses will be presented in graphs, tables and charts for clarity. Project Plan Project planning is an important stage because it describes specific activities that should be carried out, the time allocations, and how the financial resources will be spent. The Gantt chart below shows some of the important activities in this project, and their timeline. Timeline of the Activities in Project As shown in the above Gantt chart, this process is expected to take eight weeks to be completed. Each of the activities has a set timeline, but some of them can be completed within a shorter period. Collection of primary and secondary data and their analysis will be the main objectives in this project. The final document should be an informative report that incorporates the views of many scholars, and the sentiments of the individuals interviewed when collecting primary data. List of References Belk, R 2010, Research in consumer behavior, Emerald , Bingley. Kapferer, J Bastien, V 2012, The luxury strategy: Break the rules of marketing to build luxury brands, Kogan Page, London. Okonkwo, U 2007, Luxury fashion branding: Trends, tactics, techniques, Palgrave Macmillan, Basingstoke. Okonkwo, U 2010, Luxury online: Styles, strategies, systems, Palgrave Macmillan, Basingstoke. Ricca, M Robins, R 2012, Meta-luxury: Brands and the culture of excellence, Palgrave Macmillan, New York. Samli, A 2013, International consumer behavior in the 21st century: Impact on marketing strategy development, Springer, New York. Wiedmann, K 2013, Luxury marketing: A challenge for theory and practice, Gabler, Wiesbaden. This dissertation on Keys to Success in Cross-Border Marketing was written and submitted by user Lillie Quinn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Articles of Confederation

The Articles of Confederation The first constitution of the United States was known as the Articles of Confederation. The Articles were written in 1977, after independence from Great Britain had been declared and while the American Revolution was in progress. As a constitution, the Articles had a short life. The document was not fully ratified by the states until 1781, and it remained in effect only until 1787. Under the Articles, Congress was the sole organ of government. Also under the Articles the thirteen states had most of the power, which led into many problems. Some of the many problems were that the states taxed import and export between states, no equality in number of votes according to the population, each state can volunteer to pay taxes, and also each state can produce their own money. All these problems led many people to bankruptcy and debt, which they could not pay off. In 1786, there was an uprising in Massachusetts in opposition to high taxes and stringent economic conditions.The Articles of Con ferderation, ratified in 1781. ...Shackled by war debts the government was forced to beg for concessions from each individual state. However, this was merely done on a voluntary basis. The government owed a substantial amount of money, some back-pay to members of her continental army. In a letter from Delegate Joseph Jones he writes George Washington, the "discontent of the army"‚ ¦that justice is not intended"‚ ¦in complying with the requests [for bonus and back pay]."‚  He continues that there is an "inability of Congress to pay their demands unless furnished with the means by the several states."‚  The federalists had financial impotence. The writers of these Articles failed to recognize the needs of the national government, blinded by their quest for unbridled individual liberty. In late 1782, the Congress proposed a tax, or impost, on imported goods. However, haunted by the demon they created, the...

Sociology Research Paper Example | Topics and Well Written Essays - 250 words

Sociology - Research Paper Example Being raised in a politically aware and active family, Weber had every possible opportunity to form his own ideas about the political and social world around him (Giddens, 1973). He saw first-hand many of the things that he was learning, so he was able to come to his own conclusions about some of these things. Especially with the sociological aspects, Weber was so close to all of the action that he was able to watch as it changed; in fact, after he had gone through the proper schooling, he was able to contribute to the things that he saw and believed. Like most people, Max Weber was influenced by what he grew up around. He took the views from both of his parents, as well as the views of other sociologists before him, and come up with theories of his own that he was able to pass on to the world of sociology. Since his mother was devoutly religious, and though Weber did not share this devout feeling, he based a lot of his work on religious grounds, spending a lot of his time comparing social phenomenon with religion. Likewise, his father being a political person, Weber took some of what he saw from his father and added it into the equation. With his own ideas mixed with the thoughts of his parents, Weber was able to come up with ideas that were uniquely

Ostia antica Essay Example | Topics and Well Written Essays - 500 words

Ostia antica - Essay Example During the early Augustan period, a monumental theatre was constructed by Agrippa along with an adjacent rectangular double-colonnaded portico3 with a large space in the center to offer the audiences a retreat as they reached the interval or the end of the show4. In the second half of the second century, a trade center was made out of this structure that was further divided into several parts that appear to be the offices of traders. There was a unique mosaic in each office, revealing different kinds of commodities that the overseas clients purchased5. The Temple of Rome and Augustus is one of the landmarks which have preserved the Augustan period over the centuries. Roman sculptors carved its Italian marble faà §ade6, which not only reveals the building’s significance but also the amount of skill needed to achieve it. The horrea warehouses were the commercial buildings of extreme importance in Ostia. Ostia was like a bridge in Rome, which was used for different types of commodities, which imparted a need to store the imported goods. Commodities received in Ostia were numbered and catalogued before they were sent for Rome7. The audiences can also have a view of the imperial Roman lifestyle from the Bath buildings that provided the slaves and working men and women with retreat as they had a place to get together in a good environment8. The most common example of the Roman architecture of all time is the Roman tabernae. It is a very flexible and ordinary architectural unit often in the form of a single room that appeared like a â€Å"tall, deep, barrel-vaulted chamber open in front almost to its full width†9 in its enhanced form. Tabernae served many purposes that included but were not limited to frontage of apartments, market-places, and street shops. Owing to the constructors’ liking for the pattern and texture of it, brickwork was frequently employed in the decoration of the concrete buildings10. â€Å"In urban architecture it was

Types Of TV Watchers Essay Example for Free

Types Of TV Watchers Essay Television has evolved – we are now seeing more of special effects, fantasy elements, hard-core drama in specialized environments like hospitals or public schools compared to the traditional soap opera with assembled set backdrops. In this globalizing world, television has to compete not only in their own countries for market share, but across the globe. Their efforts are not for naught, because it had spawned a generation of TV watchers of all ages. Briefly, a TV watcher is a person who watches TV for any of the following reasons: for information, entertainment, or out of habit. Generally following this guideline, there are three kinds of TV watchers: the information-driven TV watcher, the entertainment-freak, and the TV-phile.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Information-driven TV watchers turn on their television sets to watch the news. At what end of the spectrum, conservative information-driven TV watchers tune in to local news to have an idea of current events, and at other extreme they tune in to CNN and BBC to keep abreast of the latest developments in the political and economic aspects of the world, or to National Geographic and Discovery Channel if they are into Nature than Politics. The key is they watch TV for the sole purpose of acquiring information in the areas that are relevant to their lives. In contrast, the entertainment-freak TV watchers sit in front of their TVs for the sole purpose of accruing pleasure from the activity. These TV watchers want to be entertained – generally they do not want to be bothered with the universal existential questions that have plagued humanity from the beginning of time, they just want to plop down the couch and relax after a day’s work. These are people who watch soaps like Desperate Housewives and House, fantasy-action like Heroes and Lost, and comedies like Ugly Betty. Entertainment-freak TV watchers watch TV for the leisure of it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, TV-philes are people who turn on the TV because it gives them a different sense of comfort. They function well with the sound of TV in the background as they go about their chores, occasionally glancing to keep up with what is being aired. They watch TV even when there is nothing good on, because they do not have anything else to do. They stay up late for the late night movie specials, they know the program schedules by heart, and they can give lectures on the new trends in television programming. These are the people who tune in to MTV 24/7, or to HBO the whole day.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of course, this is only a rough guide of TV watchers, and there are hybrids and types in between. An important thing to remember is that a real TV watcher knows when to open the TV and for what purpose.

Mozart In 1788 :: essays research papers

With over two pages of compositions finished in 1788 you would figure that this year was an extremely busy and prosperous one for Mozart, when in fact his "situation both publicly and privately became critical" (unknown). Up until this year the information revealed in Mozart's personal letters has provided great insight about his private life. A peculiar thing about letters from this year is that there appears to be none written after August (Keys 210). One possible reason for this could be that Mozart was again living at home and thus he was living with the person that he would normally be writing to. Of these letters only one of them is written to Nanarel; the rest are to a dear friend of Mozart's, Micheal Puchberg. Interestingly enough Mozart begins all of his letters to Micheal delicately and affectionately with "brother", "Brother of Order", or "beloved friend" which we know from the past is Mozart's way of getting on somebody's good side before asking for something. After the greeting, the body of all of these letters appears to follow a basic format: starting out with a high feeling of dignity or self-confidence, and ending with pleas for financial backing or help. The letters, amounting to twenty between 1788 and Mozart's death (Keys 206), only afforded Mozart an estimated 1415 florins. This can be compared to the near 3000 gulden that he had borrowed from many people by his death in 1791. Mozart met Micheal back in his freemason days; they worked together for the same company. Micheal became very wealthy when he inherited the textile manufacturing business that he was working for. Mozart's near constant pleas for money were sometimes granted, but not all of the time. Unfortunately, Mozart never made enough money before his death to be able to fully pay Micheal back for all of his help. However, as a small form of compensation, Mozart would occasionally send Micheal compositions and even dedicated one of his piano symphonies to him. Micheal was such a good friend of the family, that it has been said that he continued to help Costanze out with family and financial problems after Mozart's death. Eventually, it becomes rather obvious that Mozart can barely support his family, let alone pay back anyone who lends him money. Because of this, he loses nearly all of the financial credibility that he once had.

The Building Of Brand (Nike)

This shoe placed Nikkei on the map, and after it came out, all other brands had to offer similarly shock-absorbent soles. In 1972, Phil Knight (Nines founder and current CEO), was able to convince several marathoners to wear Nikkei shoes during the Olympic trials in Eugene, Oregon, where the company started. Later, Nikkei ran a campaign saying that â€Å"Nines were worn by four of the top seven finishers†. Sponsorship had begun. In October 1 982, Nikkei aired its first three national television ads, during the broadcast of the New York City Marathon.They ran TV commercials cause back then it was so easy to target their audience: most of them would be watching the marathon. There were fewer channels and fewer media outputs. About Nikkei & Product Positioning Nikkei was named after the Greek goddess for ‘Victory'. Today, it dominates the global sports footwear market. The company started focusing on making running shoes, but over time they became associated with the athlet e subculture, which allowed them to expand into other areas. They learned they had to stay within the athletic category though -they tried selling everyday shoes and it didn't work out.Currently, it's the largest seller of athletic footwear and athletic apparel in the world, with over 700 stores worldwide, over 40,000 employees and generating more than $21 billion a year in sales. It's recognized everywhere by their trademark â€Å"swoosh† logo. History Brand Overview Nikkei advertising has become one of the most effective emotional branding examples in the marketing world today. They use the old technique of Heroism to inspire customer loyalty all over the world: the battle is between our lazy side and our healthy side. Our laziness is the villain, and we become the heroes.We all see the hero in ourselves, and therefore this message appeals to everyone on the planet. The brand strategy isn't to make you think you need Nikkei gear in order to succeed, but that you actually wa nt it because you succeed. The product is downplayed, and the ego of the customer is lifted up. The Product Dream We are all athletes. We are all heroes. We achieve great things. We win, every single battle. Garage Newell talks about a 5-step formula, that he claims is present in every Nikkei commercial, and it shows the hero overcoming great struggles. That's the promise: you are a winner, that's why you choose Nikkei.